Nike's 'Sports Knowledge Underground' E-learning Initiative

            
  
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Case Details:
Case Code : HROB118
Case Length : 12 pages
Period : 2003-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Nike Inc.
Industry : Apparel and Footwear
Countries : USA

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Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies



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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Introduction Contd...

The problem facing Nike was that the rate of employee turnover at the stores was very high. This meant that the company always had new associates who needed to be trained on selling skills as well as on the products. The fact that most of the sales associates were in their late teens or early 20s posed another challenge as this group brought their own unique characteristics to the workplace and was not very receptive to the traditional forms of training.

Keeping this demographic segment in mind, Nike came out with the SKU program, which was then used to train thousands of sales associates in Nike's own stores and that of other retailers that kept Nike inventory.

 Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

According to the company, the stores using this program for training showed better sales performance than other stores.4...

Excerpts >>

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

4] Barbara Rose, "Generation Y Plays Games on the Job," http://seattletimes.nwsource.com, May 20, 2007.

  

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